Revenue Infrastructure

Built to compound.
Designed to exit.

We build the revenue architecture that service businesses need to scale past $5M, convert operations into compounding growth, and exit at a premium multiple.

Revenue recovery — verified from operations data
9→6
Maintenance wins per 10 calls — recoverable
−32%
Installation leads lost in growing market
Win Rate RecoveryTarget 70%+
Recurring Revenue BaseYear 3
Exit Multiple Expansion3.5→7×
The Problem

Six problems every
service group carries.

Most service businesses grow past $3M on hard work and relationship selling. Scaling to $10M — and exiting at premium — requires something different. It requires infrastructure. Most operators never build it because no one in their industry has shown them how.

01

No unified group visibility

Five companies, five databases, zero shared view. Every cross-entity opportunity — commercial referrals, group campaigns, contract upsells — is invisible.

02

Win rate collapse — demand is there

Enquiries arrive but too many are lost before a quote is sent. The most profitable work — maintenance, commercial — converts the least consistently.

03

Invisible in a growing market

The market is growing. The business isn't visible for it. Suburb-level search — where customers are looking — has no presence.

04

Commercial opportunity untapped

Residential customers who own businesses have never been asked. Commercial leads that could be worth 3× the residential average go unnoticed.

05

Zero recurring revenue base

Every month resets to zero. No contracts, no predictable cash flow, no asset that buyers pay a premium for at exit.

06

Exit multiple underperforms

Same EBITDA. Different multiple. A reactive residential business exits at 3–4×. A platform with recurring commercial revenue exits at 6–7×. The difference is infrastructure.

The System

Three pillars.
One compounding platform.

Pillar 01

Unify

One unified customer database across all entities, regardless of which field service management system each company uses. Every customer record, every job, every commercial flag — in one place.

  • Any FSM → BigQuery → unified CRM
  • Cross-entity commercial routing
  • Executive dashboard — weekly delivery
  • New acquisition onboarded in 30 days
  • Before/after job audit trail
Live: Day 30–45
Pillar 02

Grow & Dominate

Suburb-level SEO built from real operational job data. Commercial B2B platform activated. The searches are happening in your market. This system makes sure you show up for them.

  • Suburb pages from ServiceM8 job history
  • Commercial website + landing architecture
  • LinkedIn + Apollo B2B outreach
  • Trade referral network activation
  • Brisbane 2032 supplier registration
SEO live: Month 1–2
Pillar 03

Automate & Sustain

Every enquiry captured. Every customer kept. The automated sequences that convert one-time jobs into long-term relationships — and transactional revenue into a recurring base buyers pay premium for.

  • 15-minute automated quote response
  • Maintenance contract offer at Day 14
  • Equipment anniversary sequences
  • Pre-season lock campaign (Aug 1)
  • Compliance reporting — commercial
Sequences live: Day 14
Outcomes

What the system builds.

Day 14

First automation live

Quote response sequences firing. No enquiry leaves without acknowledgement. Pre-quote gap closed from day one.

90 days

Win rate recovering

Maintenance and installation win rates trending measurably upward. First contracts signed. First commercial leads routed.

Month 12

Recurring revenue base

Documented, growing contract base. SEO delivering organic installation leads. Commercial pipeline producing qualified accounts.

Year 3+

Exit-ready profile

55% commercial revenue. 31% recurring. Auditable data. The exact profile PE buyers pay a premium multiple for.

Industries

Built for service businesses
that operate at scale.

🔧

HVAC & Refrigeration

Multi-entity groups serving residential and commercial. Maintenance contract engines and commercial B2B development. Field service management integration native.

Electrical & Solar

High installation values, compliance-driven commercial work, and a growing battery upgrade cycle. Equipment anniversary sequences built for the 7-year replacement window.

🔩

Plumbing & Drainage

Emergency plus preventive maintenance, hot water service programs, commercial compliance. Identical structure to HVAC — same system, different keyword set.

🏢

Facilities Management

Multi-service groups serving strata, commercial, and healthcare. Compliance-driven contracts with body corporate and facilities managers. One decision maker, many units.

Commercial Cleaning

Pure recurring revenue model. Contract-heavy businesses with the strongest exit multiples in the trade sector. System built for contract renewal and new account acquisition.

🌿

Allied Health Groups

Multi-practice operators in physio, chiro, and podiatry. PE consolidation underway. Appointment-based recurring revenue with equipment and compliance sequences.

How We Work

From data to compounding
revenue in four phases.

1

Operations Audit

We go deep into your FSM data — every lead, job, category, win rate, and revenue trend. You see exactly where revenue is leaking and why.

2

Architecture Build

Data infrastructure, CRM setup, suburb pages, automation sequences — built to full standard from day one. Foundation Investment, permanent group asset.

3

Revenue Activation

Sequences live, commercial routing active, SEO delivering organic leads. First KPI gate at 90 days — everything verified from your operational data.

4

Compound & Exit

Recurring revenue building, commercial mix shifting, exit narrative documented and auditable. The profile buyers pay a premium for — built over 36 months.

The data is already
in your operations.

We start with your FSM data — ServiceM8, Simpro, Fergus, or any export. If the business is generating service revenue, the infrastructure to compound it is already there. We build the architecture around what you already have.